Ever heard that phrase? In real estate, it means doing the opposite of what every agent out there is doing — so naturally
YOU’RE the one who stands out.
Because let’s face it: It’s a feeding frenzy when a listing expires, which makes it difficult to cut through the noise and explain your value to prospects.
That’s why you want to
EMPATHIZE and
UNDERSTAND instead of push and over-promise (which is what most agents do).
You’re not trying to force anyone into a relationship. You just want to win their trust…
And that’s exactly what this letter was written to do.