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Want the entire series of expired templates?

The letter we’re emailing you now works nicely as a standalone, HOWEVER…

 

Wouldn’t you like to have 6 more “bites at the apple”?

 

Of course. That’s exactly why we wrote an entire series of letters for expireds — with each one building off of the last, establishing trust and authority along the way.

 

Here’s a summary of the rest of the series:

Emphasizes the need to find out what actually went wrong. While price is usually the culprit, it's not always. This letter asuures that you're thorough and will assess their entire situation when they list with you.

Reinforces how careful they need to be when relisting. Explains how listing history (along with total DOM) can impact perceptions about their home’s value. Assures you’re the agent who’ll do it right this next time around.

Establishes the need for trust and confidence in the next agent they hire. Seems obvious, but these owners may have “baggage” from their previous agent. This letter primes them trust YOU over any other agent.

Gets back to price, because it may have been the reason the house didn’t sell. The real goal with this letter is to convey that you’ll thoroughly analyze the value of their home and help them understand the value.

Emphasises the importance of sellers being motivated to sell. This letter sets the tone for dealing with someone who isn’t going to waste your time.

Gets the prospect to meet with you and take things to the next level. The whole series leads up to this mini-close. Now is the time to ask for their business.

Emphasizes the need to find out what actually went wrong. While price is usually the culprit, it’s not always. This letter asuures that you’re thorough and will assess their entire situation when they list with you.
Reinforces how careful they need to be when relisting. Explains how listing history (along with total DOM) can impact perceptions about their home’s value. Assures you’re the agent who’ll do it right this next time around.
Establishes the need for trust and confidence in the next agent they hire. Seems obvious, but these owners may have “baggage” from their previous agent. This letter primes them trust YOU over any other agent.
Gets back to price, because it may have been the reason the house didn’t sell. The real goal with this letter is to convey that you’ll thoroughly analyze the value of their home and help them understand the value.
Emphasises the importance of sellers being motivated to sell. This letter sets the tone for dealing with someone who isn’t going to waste your time.
Gets the prospect to meet with you and take things to the next level. The whole series leads up to this mini-close. Now is the time to ask for their business.

An expired listing is only one situation in real estate...

We have letter and email templates for every occasion!

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Holiday emails

  • All major holidays covered!
  • We’ve even got you covered for quirky “holidays” (like “National Hotdog Day” — we put real estate spins on everything 🙂 )
  • Want an example? Check out this one we did for Christmas.

Situational emails & letters

  • The “I’m the neighborhood expert” letter
  • The “So you’re selling FSBO?” letter
  • A ga-jillion more emails & letters (ga-jillion is a word, right?)
  • And tons of drip campaigns — from Open House prospecting to CMA prospecting… and much more in between.
  • All of them are ready to send exactly as is, but you’ll also have license to edit them asmuch as you want…
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You’ll get access to every single template by joining Lighter Side’s Inner Circle.

Just $29/mo. Cancel any time.

Templates are just the tip of the iceberg! Here’s what else you’re getting...

The Inner Circle is a content marketing platform we’ve built specifically for ambitious agents like you!

 

It includes a HUGE bank of done-for-you marketing assets to help you effortlessly stay top of mind.

 

We’re talking hundreds of charming memes, booklets, articles, email templates and more— all customizable with your own branding.

 

You’ll get full access to our content, along with our drag-and-drop tools for personalizing the files (no photoshop skills needed!).

 

Keep reading to see what’s in store!

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Top-of-mind-fetchin’ Memes

Amuse and entertain your prospects, so you stay on their radar without being annoying. Take your pick from our 1,200+ memes — covering all occasions & situations — with more added weekly. Our handy click-and-drag tool lets you add your own branding in seconds.

Authority-showing Articles

Posting insightful articles helps you stay top of mind, but constantly looking for new content sucks. No worries! We’ve got you covered with 900+ well-written, engaging articles on real estate topics, ready to publish at the click of a button… with your name & headshot attached — so it looks like YOU wrote the articles!
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Info-packed Branded Booklets

Growing your business isn’t JUST about being likeable; you also want to prove you’re a trustworthy expert. We’ve created 19 (and counting) pre-written, editable booklets on a variety of real estate topics to help you do exactly that. Distribute them digitally OR as physical copies, customized with your branding to show you’re the smartest agent in town.

Personality-packed Postcards

Wanna send the kind of postcards that prospects proudly stick on their fridges? Choose from over 80 variations including holiday-themed designs, general farming, and more. All of our designs come in file formats you can send directly to your preferred printer. We even give you suggestions for witty messages to add on the reverse side!
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All this for just $29/month?

Nope! You get of all the above content PLUS:

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Inner Circle Engage

Exchange marketing strategies with like-minded agents in our exclusive Facebook group.
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Agent Scripts

Know what to say and never be tongue-tied again, no matter the situation.
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Video Training

Develop new skills and grow your influence with our educational videos.
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Vendor Deals

Save on the products & services you already use and new ones you’d like to try.

Join now. Sexy up your brand. Delight your prospects with fun, original content that’s proven to get results.

Just $29/mo. Cancel any time.

Frequently asked questions

We only supply digital downloads that are in ready-to-print file formats. When you want to create physical copies, send the files to a printer of your choice or use our recommended vendors to get discounted printing.

We only supply digital downloads that are in ready-to-print file formats. When you want to create physical copies, send the files to a printer of your choice or use our recommended vendors to get discounted printing.

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Ready to stand out, get remembered first, and stay top of mind?

Just $29/mo. Cancel any time.

Types of memes we create

Funny Memes

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Snarky Memes

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Clever Memes

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Cleverly Self-Promotional Memes

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Agent Life Memes

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“Punny” Memes

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Holiday Memes

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“National Day” Memes

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Educational Memes

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Trending Memes

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Real Estate Fact Memes

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Question Memes

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Everyone loves memes!

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Don't take our word for it...

Memes work! Our members send us love like this all the time!

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Types of articles we write

Educational Articles

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Fun Stories Articles

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Market News Articles

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Inspirational Articles

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Agent Life Articles

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Seasonal Articles

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Holiday Articles

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Inform & Entertain Your Audience

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Educate AND entertain your audience...

That’s exactly how our members utilize the articles we write.

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Here are the topics our Branded Booklets cover

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Stand out as the smartest agent in town.

Our members RAVE about these. Here are a few examples...

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Types of postcards we create

General Farming Templates

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Just Listed Templates

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Just Sold Templates

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Holiday Templates

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FSBO Postcard Templates

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Open House Templates

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Client Appreciation Templates

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Expired Listings Templates

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Prospects love these!

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Send postcards that pack a punch of personality!

Check out these ‘proof positive’ love notes from our members...

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